Patagonia
Patagonia
How might we influence consumer behavior while creating opportunities for operating efficiencies over the entire product lifecycle which can be replicated throughout the entire apparel industry?
How might we influence consumer behavior while creating opportunities for operating efficiencies over the entire product lifecycle which can be replicated throughout the entire apparel industry?
Textile waste is found in all parts of the product lifestyle. Liability fabrics and cut-and-sew scraps create opportunities for new uses. Production improvements have also created a propensity towards fast fashion with McKinsey finding consumers purchasing 60% more clothing in 2014 than 2000 yet keeping those clothes only half as long.
Textile waste is found in all parts of the product lifestyle. Liability fabrics and cut-and-sew scraps create opportunities for new uses. Production improvements have also created a propensity towards fast fashion with McKinsey finding consumers purchasing 60% more clothing in 2014 than 2000 yet keeping those clothes only half as long.
According to the U.S. Chamber of Commerce Foundation, “The most sustainable article of clothing is one already made.” If people were to use their garments for an additional nine months, they could reduce their environmental footprint by 22% less carbon, 33% less water and 22% less waste.
According to the U.S. Chamber of Commerce Foundation, “The most sustainable article of clothing is one already made.” If people were to use their garments for an additional nine months, they could reduce their environmental footprint by 22% less carbon, 33% less water and 22% less waste.
Consumers feel if they purchase from environmentally conscious brands and donate the clothes, they are absolved of their responsibility for textile waste and can purchase as many garments as they wish. However, there is a glut of donated clothes and the market for used apparel cannot keep up with the general oversupply.
Consumers feel if they purchase from environmentally conscious brands and donate the clothes, they are absolved of their responsibility for textile waste and can purchase as many garments as they wish. However, there is a glut of donated clothes and the market for used apparel cannot keep up with the general oversupply.
Reroute is a proposed ecosystem of pre-suading consumer behavioral change that occurs throughout the lifetime of a product by priming people to make more sustainable choices.
Reroute is a proposed ecosystem of pre-suading consumer behavioral change that occurs throughout the lifetime of a product by priming people to make more sustainable choices.
